Interview guide
Marketing interviews mix channel depth (paid, SEO, lifecycle per the role), metric fluency (CAC, ROAS, LTV), and scenario cases — 'performance dropped 30%, diagnose' — with live campaign-math checks common.
Channel strategy: budget allocation reasoning across channels
Metrics: CAC, ROAS, LTV, attribution models and their limits
Diagnosis case: a campaign or traffic drop, investigated stepwise
SEO: how you'd grow organic for a given site type
Creative and testing: hypothesis-driven A/B testing practice
Tools: GA4, ads platforms, automation stacks you've actually run
Know your own numbers cold — budgets, ROAS, CAC from past campaigns — because interviewers pressure-test claimed results with arithmetic, and hesitation on your own metrics is disqualifying.
Marketing interviews mix channel depth (paid, SEO, lifecycle per the role), metric fluency (CAC, ROAS, LTV), and scenario cases — 'performance dropped 30%, diagnose' — with live campaign-math checks common.
Know your own numbers cold — budgets, ROAS, CAC from past campaigns — because interviewers pressure-test claimed results with arithmetic, and hesitation on your own metrics is disqualifying.
Directly — interviewers build questions from your resume's claims, so every skill and achievement listed becomes fair game. A tailored, honest resume steers the interview toward your strongest material; an inflated one hands the interviewer traps you set for yourself.
Interviewers build their questions from what your resume claims. Tailor it to the role honestly first — free ATS score, missing keywords, and a recruiter-ready rewrite.